Splinter is a specialist marketing consultancy that delivers innovative and sustainable strategy, branding, marketing and activation solutions in the environmental, financial and hospitality sectors.
Our clients include innovative start-ups to large agencies and sector specific leaders.

Carbon Lottery

Carbon Lottery

The Carbon Lottery is the world’s first voluntary carbon offset application which allows users to purchase a lottery ticket and offset their carbon footprint simultaneously, standing a chance to win real prizes, up to €4 000 000, for just a £2 ticket every week. Every time you buy a Carbon Lottery ticket, an...
SterlingWaterford

SterlingWaterford

Sterling Waterford Holdings is an innovative renewable energy investment firm, established through a leading presence in the emission reduction market in 2004, headquartered in La Mivoie, Black River, Mauritius. Sterling Waterford focuses on three key areas: - Investment product releases in the Emission Reduction and Carbon Credit Markets (specifically CDM),...
Bylsbridge

Bylsbridge

Bylsbridge is an upmarket, premium mixed-use property development in Centurion, Gauteng comprising Corporate and Commercial, Residential and Retail activities. It is owned by the Van der Byl family of Centurion. Splinter was tasked with developing a strategy, concept, a brand identity and activation collateral for BylsBrige as well as environmental...
The Glory

The Glory

The Glory Hotel, Dubai Sports City, Dubai, UAE The Challenge: To identify, name, brand and position a premium sports hotel concept for global sports fans in the most exciting and innovative sports complex in the world. Solution: Splinter provided in-depth, market related research together with a comprehensive strategy, brand development...
Projects
Taj Cape Town

Taj Cape Town

Splinter assisted Taj Cape Town with a range of specialist marketing services including target market analysis, communication and activation strategy and implementation. Taj Cape Town, opened her doors in Cape Town in the middle of 2010 and quickly established herself as one of the leading luxury destination hotels in South Africa, and a significant new...
Mabele Fuels

Mabele Fuels

Mabele Fuels is the first licensed Bio-Ethanol renewable energy project in South Africa whose business is the manufacture of fuel-grade ethanol from sorghum for sale to the South African biofuels market. Recognizing the global trend towards renewable energy sources, together with the sophistication of the production technology and opening of potential markets, make the conversion of agricultural...
Mergence Investment Managers

Mergence Investment Managers

Pragmatic Investing Splinter embarked on a full re-positioning and re-branding of Mergence Investment Managers, an established Cape Town based boutique asset management company. We delivered a Brand Strategy and Re-positioning Strategy and Execution and created a sophisticated new identity portraying the brand as an innovative, independent and original investment house with a clear and outspoken message. Visit...
eOD

eOD

eOD was an intensive and protracted commercial proposal into providing eTV with an opportunity to become the first online television news service in the country. Splinter researched, analysed and proposed a commercial solution to take the eNews brand online.
EldoAfrica

EldoAfrica

“To optimise the delivery and use of energy for the sustainability of man, the environment and the economy by offering energy management solutions for national and regional development” Eldo Energy and BuiltAfrica Energy have jointly formed an innovative energy management business whose primary goal is to optimize energy flows along the energy supply value chain...
Rites

Rites

Pondoland, Transkei, Eastern Cape, a neglected former homeland of post-apartheid South Africa. Present Day. One fine winter day two Xhosa adolescents are called from their pastures to enter the process of their ritual initiation into manhood. During the process there are complications at the initiation camp involving the (near) death of three other boys from...
Project M

Project M

Challenge: To design an identity, logo, brand, visual experience and all marketing collateral for the launch of Project M. On one level Project M can be described as the launch of Manchester United Soccer Schools in South Africa, a collaboration between Nike UK and MUSS and their introduction into South Africa. Solution: Project M began with...
VeriSign

VeriSign

Splinter saw the conclusion of a highly successful product demo for Organic and Verisign at the Consumer Electronics’ Show (CES) held in Las Vegas. The tradeshow is the largest of its kind in the world, with 1.8 million nett square feet and over 140 000 attendees. The Challenge: Was to create an interactive product demo...
Bush Pilots

Bush Pilots

Synopsis Ever since the beginning of time we have had a fascination with flight, from the early circumnavigation attempts and the trans-Saharan mail pilots through to the mercenary coup’s and acts of terror of our age. Aside from the ever expansive commercial liners and increasing on-board technology and luxury services, there is a particular attraction...
Power Club

Power Club

The Power Club is a high performance, power-building and muscle-conditioning club for true athletes. Focused on individual performance, and geared towards your own personal fitness goals, Power Club coaches members who seek to optimise their performance and better their personal best. With access to all the all the traditional services that one would receive from...
Goodman Gallery

Goodman Gallery

Representing artists such as William Kentridge the Goodman Gallery is at the forefront of contemporary art in South Africa. Its focus is on artists – from South Africa, the greater African Continent, and other countries – who engage in a dialogue with the African context. The Goodman Gallery has evolved into the leading contemporary art...
EDiT

EDiT

M-Net EdiT (Emerging Dynamics in Television) Splinter was retained by M-Net to conceptualise, design, build and market the online platform for South Africa’s first online independent broadband film festival, EDiT. This is M-Net’s long-established EDiT (Emerging Dynamics in Television) initiative which now continues with the addition of an Online Film Festival. The EDiT initiative recognizes emerging talent...