WHY AFRICA?
WHY NOW?
Africa’s untapped potential, especially in the luxury and safari hospitality sector, offers unparalleled opportunities for growth. With increasing demand for luxury travel and unique experiences, Sub-Saharan Africa is the ideal destination for your next venture. Biodiversity and Wilderness experiences become increasingly sought-after opportunities for “reset” or self-actualisation theatres in an increasingly busy world. Africa’s diverse landscapes, experiences and people create a unique palette for crafting authentic and relevant destinations for discerning travellers. Splinter is here to assist you in navigating your entrance or expansion into this vibrant market a success.
Some recent trends:
- African Safari Tourism Market to double from US$18 billion to $34 billion from 2023 to 2033
- East Africa is highly sought after but is becoming over traded and congested
- Bucket List itineraries to see The Great Migration, Victoria Falls, Okavango Delta
- Intergenerational travel and special occasions on the rise with longer stays
- South and Southern Central Africa are becoming rising stars: Zambia Botswana, South Africa
- Busiest months of travel are July, August and early September
- Mostly US travellers (over 60% of total) with UK, Australia, Canada and smaller Asian and South American cohorts
- Travellers mostly using travel agents and tour operators / DMC’s for trusted handholding and arrangements
- Largest portion of travellers staying at branded resorts and safari lodges rather than safari camps